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Woke Babies founder signs with Mulchay Sweeney as Associate Literary Agent - Woke Babies

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Woke Babies founder signs with Mulchay Sweeney as Associate Literary Agent
Congratulations are in order to our CEO, Kelly-Jade Nicholls, who has been announced as an Associate Literary Agent with the literary agency, Mulcahy Sweeney!


Kelly-Jade’s dedication to diversifying children’s publishing didn’t happen overnight. Previously a fashion stylist, her first foray into children’s books came when she self-published her book, My Favourite Bible Stories, after noticing the distinct lack of black representation in children’s books. The book became a US bestseller on Amazon. Kelly-Jade continued her work by launching Woke Babies, a subscription book service that takes the stress away from parents who struggle to find books with black characters.


At the start of this year, Kelly-Jade took Woke Babies to new heights by publishing three black children’s books written by children’s book legend, Trish Cooke. In collaboration with Tangle Teezer, the books were dubbed as the Hairytales series, all three books taking inspiration from classic fairy tales.


1,300 subscribers later and Kelly has taken on the additional role as an Associate Literary Agent. With her latest venture, Kelly-Jade will continue to push for more opportunities for black creatives where the fight for better diversity in children’s publishing can continue. Speaking with the Bookseller, Kelly-Jade spoke about the importance of black authors and illustrators telling their own stories which aren’t just historical or trauma topics.

Kelly’s new role at Mulcahy Sweeney will entail developing projects before pitching them to mainstream publishers, with an aim to turn these books into bestsellers.


“A lot of Black authors self-publish because publishers don’t take on their work, or only want to take on books about their history. But there is a lot of good work out there.”  – Kelly-Jade Nicholls for the Bookseller

Kelly-Jade’s hard work over the past few years has propelled children’s publishing to become more diverse, making her appointment at Mulcahy Sweeney a pinnacle moment for UK children’s publishing but her goal is much wider than that. “Our aim is to be global and publish authors and illustrators, and help grow and guide their work.”


Congratulations Kelly from the Woke Babies team!

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