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Once Upon a Hairytale

It’s time that traditional fairy tales had a makeover – a hairy makeover.

Right now, only 2% of children’s book heroes are diverse, and fairy tale characters are a different story. So we’ve partnered with award-winning author, Trish Cooke and haircare brand Tangle Teezer to re-imagine traditional tales with some new role models and a hairy twist.

We’re publishing 6,000 Hairytales books, and all of the proceeds will go to Pretty Brown Girls, Tangle Teezer’s charity partner. We’ll also be gifting bundles of books to inner-city schools across the UK, so more young people can see themselves represented through literature.

Your natural hair is your crown and should be celebrated!

Zel Let Down Your Hair: narrated by Lexi Underwood

Tangle Teezer Gift set

Hairytales limited-edition gift box, includes a beautiful board book & a must-have hairbrush

Trish Cooke

Tangle Teezer

Lexi Underwood